Design leader with a proven record of launching successful products.

Director of Product Design • Jan 2023 - Current

Built scalable design infrastructure including component libraries and high-fidelity prototyping workflows (leveraging AI) to maintain consistent quality while accelerating time-to-market.
Drove end-to-end product lifecycle management for 3 products from wireframe to launch, securing a 4.6 App Store and 4.3 Play Store rating.
Defined design processes for future team scaling, creating documentation and feedback loops that streamline iteration and ensure alignment between engineering and product stakeholders.

Cofounder, Director of Design • Oct 2021 - Oct 2022

Directed product design and pitch decks to secure $500k+ institutional capital in < 5 months; aligned design direction with investor feedback and value proposition.
Architected user onboarding flows (KYC/Accreditation) that drove 1,500+ active users (45% MoM); designed frictionless experiences to drive adoption for B2B/B2C clients.
Established a scalable design system and standardized asset protocols to ensure brand consistency across web and mobile platforms during rapid scaling.

Director of Creative • Nov 2017 - Oct 2021

Translated competitive intelligence and stakeholder needs into high-stakes product visions to drive leadership decision-making.
Designed 72+ regional templated storefronts (Shopify) to accelerate pandemic-era sales; drove $100M in total sales through brand-consistent, high-conversion UI/UX.
Reimagined the “Become a Customer” flow, cutting customer lead qualification time from 2 weeks → 48 hours (75% faster) and boosting conversion rates by 30%.
Spearheaded redesign of core portals (Sysco.com, Sygmanetwork.com, Sysco Shop, Sysco Delivery) to unify brand standards across web/mobile channels.
Directed a team of 4 designers, establishing mentorship frameworks and agile workflows that improved design output velocity while maintaining high-quality UX standards.

Lead UI/UX Designer • Nov 2015 - Nov 2017

Built and mentored a creative team from hiring through performance evaluation; established training protocols that maintained quality during rapid product scaling.
Partnered with engineering and product leadership to align UI/UX strategy with market conditions, translating complex user requirements into scalable roadmaps for restaurant ordering and payments.
Led the team through a period of significant growth, culminating in CAKE’s acquisition by Sysco; subsequently transitioned into an internal innovation track (Sysco LABS) to drive platform strategy at scale.

Art Director • Mar 2012 - Oct 2015

Lead product design and brand strategy for three core platforms; defined visual identity and design systems to support investor readiness across Series A through D funding rounds.
Directed the user experience of Degree Map, achieving 90% advisor adoption and generating over 15,000 plan submissions within 60 days; recognized with a 2014 Bronze Medal from the IMS Global Learning Consortium for innovation in the LMS sector.
Collaborated with VP of Product to align brand strategy across all platforms and partner summits, ensuring consistent style guidelines and scalable product growth.

Designer • Mar 2011 - Mar 2012

Partnered with the Creative Directors to establish and drive key strategies (Pivotal Moments™) and concepts for clients such as: HEB, Delta, Dell and Blackberry.
Directed end-to-end product design lifecycles from concept to launch; executed the HEB eCommerce pilot (2 stores) and Delta platform contributing to 10% year-on-year flight revenue growth.

Interactive Designer • Nov 2008 - Dec 2010

Directed, and managed all web design across new and current clients while working cross-functionally to ensure project success.
Orchestrated end-to-end web development with cross-functional teams, managing client presentations to align business goals and ensure successful project hand-offs.
Earned industry recognition for design excellence by securing two First Place awards at Open-AIR (Accessibility Internet Rally).

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